The delicate design of this metal casing helped to shield the industrial nature of the electrical heating element behind it. Fondly called the “Sweetheart,” the toaster has a feminine appeal with its earring-like handles, diamond-shaped body, and floral and arabesque decoration. This “Universal” toaster model E9410 was patented in 1929. In the early 1920s the company claimed that six out of every ten households in America had at least one “Universal” product. These new products added to the company’s line of household products that they had marketed since the 1890s under the trade name “Universal,” suggesting the broad appeal of the wares. Landers Frary & Clark was one of the first American companies to manufacture electrical home appliances: in 1908 they introduced an electric coffee percolator and 1912 saw the release of an electric iron.
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